The 10th edition of “Euroflora” takes place April 21 through May 1, 2011, in Fiera di Genova in Genoa, Italy.

“Euroflora”, first held in 1966, is a key tool for the promotion of the Italian plant- and flower-growing industry. Originally the fair was aimed mainly at the producers of cut-off flowers and house plants, then expanded to include outside plants and trees. The centerpiece remains, however, the great competition among floriculturists. Tickets are available online.